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Advances in national brand and private label marketing : second International Conference, 2015 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman,editors.
Author
International Conference on Research on National Brand and Private Label Marketing
Published
Cham, Switzerland : Springer, c2015.
Call Number
658.827 I61A 2015
Location
Songkhla
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Branding Design 3 / edited by Graphic-sha Publishing.
Published
Tokyo : Graphic-sha, 2008.
Call Number
741.6 B799 2008
Location
Songkhla
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Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis.
Author
Parsons, Elizabeth.
Published
Abingdon, Oxon : Routledge, c2018.
Call Number
658.8 P267C 2018
Location
Songkhla
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Emotional intelligence and marketing / Catherine Prentice.
Author
Prentice, Catherine.
Published
Singapore : World Scientific, 2019.
Call Number
658.8 P927E 2019
Location
Songkhla
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How to measure digital marketing : metrics for assessing impact and designing success / Laurent Florès.
Author
Flores, Laurent.
Published
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, c2014.
Call Number
658.8720727 F634H 2014
Location
Songkhla
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Author
Clow, Kenneth E.
Published
Harlow, Essex : Pearson education limited, c2014.
Call Number
659.1 C648I 2014
Location
Songkhla
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Marketing and managing tourism destinations / Alastair M.Morrison.
Author
Morrison, Alastair M.
Published
New York : Routledge, c2013.
Call Number
910.688 M878M 2013
Location
Songkhla
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Marketing for sustainable tourism / edited by Xavier Font and Scott McCabe.
Published
Abingdon, Oxon : Routledge, 2018.
Call Number
338.4791 M345 2018
Location
Songkhla
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Qualitative marketing research : understanding consumer behaviour / Dominika Maison.
Author
Maison, Dominika.
Published
Abingdon, Oxon : Routledge, 2019.
Call Number
658.83 M231Q 2019
Location
Songkhla
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Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats / Bettina Berg ; with a foreword by Prof. Dr.Prod. h.c. Bernhard Swoboda.
Author
Berg, Bettina,.
Published
Wiesbaden : Springer Gabler, c2014.
Call Number
658.8 B493R 2014
Location
Songkhla
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Retail marketing in the modern age / Prashant Chaudhary.
Author
Chaudhary, Prashant.
Published
New Delhi : SAGE, 2016.
Call Number
658.8 C496R 2016
Location
Songkhla
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Small business marketing for dummies / Paul Lancaster and Barbara Findlay Schenck.
Author
Lancaster, Paul.
Published
Chichester : Wiley, c2014.
Call Number
658.8 L245S 2014
Location
Songkhla
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Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management.
Author
Kotler, Philip.
Published
Thousand Oaks, California : SAGE, c2016.
Call Number
658.8 K87S 2016
Location
Songkhla
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Social marketing and behaviour change : models, theory and applications / Linda Brennan ... [et al.].
Published
Cheltenham : Edward Elgar Pub. Ltd., 2016.
Call Number
658.8 B838S 2016
Location
Songkhla
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